Insights
Writing on scaling with AI
Field notes on adopting AI without wasting your people.
Most of GTM Is Glue Work
Your real GTM job is a thin band of judgment surrounded by mechanical grind. Claude Code absorbs the grind on both sides of your tools.
Music Was Already Decaying Before AI Showed Up
Music was decaying long before AI, traded away for the skip button. AI just industrialized the loss. The first episode of Finding Resonance.
What's Changing Here, and Why
This list is broadening to match the work I've actually been doing. What's changing, what isn't, and the one question underneath all of it.
How to Find the One Bottleneck That's Capping Your Growth
A three-question diagnostic you can run Monday morning to identify the one operational bottleneck capping your scaling startup's growth.
The Scaling Wall Nobody Talks About
Operations starts eating everything. The CTO stops building and starts firefighting. The scaling wall is a systems problem, not a hiring problem.
Your CTO Is Debugging the Wrong System
Your CTO is spending 40% of their time on non-product work. The constraint isn't talent, it's architecture. A CHF 15k Build Week can validate what a CHF 180k hire can't.
The Misfit Advantage
Your best AI adoption champions aren't who you think they are. 93% of Gen Z already use AI tools weekly. Neurodivergent minds run parallel sessions naturally. Stop fixing your misfits.
The Echo Chamber Gap
Your company doesn't have an AI adoption problem. It has a confusion problem. 78% of managers use AI regularly. Frontline workers? 51%. The gap is a naming problem.
The Builder's Paradox
AI gave small companies superpowers. Nobody gave them the safety manual. 68% of small businesses use AI now, but AI-generated code fails security tests 45% of the time.
The Perspective Problem
The bias in your AI and the bias in your team have the same root cause. Perspective diversity isn't an ethics checkbox. It's a debugging tool.
"Hallucination" Is the Best Marketing Term in AI History
"Hallucination" makes AI product failure sound cute. A product presenting false facts as truth, confidently, isn't a quirky bug. It's a defect.
Your AI Consultant Is Making You Dumber
74% struggle with AI value. The real ROI isn't in time saved—it's in what you do with the freed capacity. Most consultants miss this question.
74% of Companies Fail at AI. Most Never Even Started Right.
BCG found 74% of companies struggle to achieve value from AI. Most aren't failing because they're doing it wrong—they're still getting ready. Speed is possible now.
Everyone's talking about AI agents. Almost no one should be building them yet.
If you can't prove value from a simple AI workflow in 7 days, building an agent isn't going to save you. It's going to bury you.
You've Already Wasted 6 Months on AI. Here's Why.
74% of companies struggle to achieve and scale value from AI. The problem isn't lack of effort—it's trying to understand everything before doing anything.
The Agent Trap: Why Even AI Experts Can't Answer "What Would I Use Agents For?"
If someone who's built the world's most advanced AI agent platform struggles with misuse, what chance does a budget-setting executive have?
The Four Eras of Software Acquisition
88% of enterprises experiment with AI, but 70% never move past pilot. The barrier isn't technology - it's organizational weight. Small companies now have the advantage.
The AI Productivity Lie
96% of executives expect AI to boost productivity. 77% of workers say it's making things worse. This isn't a technology problem - it's a leadership problem.
Why Your AI Pilots Won't Scale
Most AI pilots succeed. Most AI rollouts fail. The gap isn't technology - it's how organizations approach the transition from experiment to enterprise.
Everything You Learned About Product Development is Backwards for AI
Traditional product development starts with the problem. AI product development should start with what's suddenly possible. Here's why that changes everything.