:root{--ink:#0B0B19;--base:#EAE7DF;--warm:#FFCBB9;--surface:#FFFFFF;--accent:#AE7AE5;--violet-40:#DFCAF5;--violet-20:#EFE4FA;--ink-70:rgba(11,11,25,.7);--ink-10:rgba(11,11,25,.1);--t-legal:12px;--t-small:14px;--t-body:16px;--t-lead:20px;--t-h4:24px;--t-h3:32px;--t-h2:clamp(34px,5vw,48px);--t-h1:clamp(44px,7vw,64px);--t-display:clamp(56px,11vw,120px);--sec:clamp(64px,9vw,160px);--container:1200px;--gutter:clamp(24px,5vw,80px);--r-pill:999px;--r-card:16px;--r-sm:12px;--ease:cubic-bezier(.22,1,.36,1);--font:"Mona Sans",system-ui,Arial,sans-serif;--accent-font:"Rock Salt",cursive}*{box-sizing:border-box;margin:0;padding:0}html{scroll-behavior:smooth}body{font-family:var(--font);background:var(--base);color:var(--ink);font-size:var(--t-body);line-height:1.5;-webkit-font-smoothing:antialiased}a{color:inherit;text-decoration:none}.wrap{max-width:var(--container);margin:0 auto;padding-inline:var(--gutter)}section{padding-block:var(--sec)}h1,h2,h3,h4{font-weight:800;font-stretch:125%;line-height:1.05;letter-spacing:-.01em}.eyebrow{font-size:var(--t-small);font-weight:700;text-transform:uppercase;letter-spacing:.14em;color:var(--accent)}.lead{font-size:var(--t-lead);color:var(--ink-70);line-height:1.5}.display{font-size:var(--t-display);text-transform:uppercase;letter-spacing:-.02em}.rock{font-family:var(--accent-font);font-weight:400;font-stretch:normal;letter-spacing:0}.btn{display:inline-flex;align-items:center;gap:.5em;font-family:var(--font);font-weight:700;font-size:var(--t-body);padding:14px 28px;border-radius:var(--r-pill);border:1.5px solid var(--ink);background:var(--accent);color:var(--ink);text-decoration:none;cursor:pointer;transition:transform .25s var(--ease),background .25s var(--ease),box-shadow .25s var(--ease)}.btn:hover{transform:scale(1.02);box-shadow:0 8px 0 -2px var(--ink)}.btn--ghost{background:0 0;border-color:var(--ink)}.btn--light{background:var(--accent);border-color:var(--base);color:var(--ink)}.btn--big{padding:18px 38px;font-size:var(--t-lead)}a.text-link{color:var(--ink);font-weight:700;text-decoration:none;border-bottom:2px solid var(--accent)}.reveal{opacity:0;transform:translateY(20px);transition:opacity .6s var(--ease),transform .6s var(--ease)}.reveal.in{opacity:1;transform:none}.stagger.in>*{animation:m-pop .6s var(--ease) backwards}.stagger.in>:nth-child(2){animation-delay:.08s}.stagger.in>:nth-child(3){animation-delay:.16s}.stagger.in>:nth-child(4){animation-delay:.24s}.stagger.in>:nth-child(5){animation-delay:.32s}.stagger.in>:nth-child(6){animation-delay:.4s}@keyframes m-pop{from{opacity:0;transform:translateY(20px) scale(.97)}to{opacity:1;transform:none}}.split .w{display:inline-block;overflow:hidden;vertical-align:top}.split .w>span{display:inline-block;transform:translateY(110%);transition:transform .7s var(--ease)}.split.in .w>span{transform:none}.split.in .w:nth-child(2)>span{transition-delay:.06s}.split.in .w:nth-child(3)>span{transition-delay:.12s}.split.in .w:nth-child(4)>span{transition-delay:.18s}.draw{stroke-dasharray:1600;stroke-dashoffset:1600;animation:m-draw 2.6s var(--ease) .2s forwards}@keyframes m-draw{to{stroke-dashoffset:0}}.flow{animation:m-flow 1.1s linear infinite}@keyframes m-flow{to{stroke-dashoffset:-14}}@media(prefers-reduced-motion:reduce){.reveal,.split .w>span{opacity:1;transform:none;transition:none}.draw,.flow{animation:none}}.nav{position:sticky;top:0;z-index:50;background:rgba(234,231,223,.85);backdrop-filter:blur(12px);border-bottom:1px solid transparent;transition:border-color .3s var(--ease),box-shadow .3s var(--ease)}.nav.scrolled{border-color:var(--ink-10);box-shadow:0 2px 20px rgba(11,11,25,.05)}.nav .wrap{display:flex;align-items:center;justify-content:space-between;padding-block:16px}.nav img{height:26px;display:block}.nav-links{display:flex;gap:28px;align-items:center}.nav-links a{color:var(--ink);text-decoration:none;font-weight:500;font-size:var(--t-small)}.nav-links a:not(.btn):hover{color:var(--accent)}.lang-toggle{font-weight:700;border:1.5px solid var(--ink);border-radius:var(--r-pill);padding:6px 14px;font-size:var(--t-small)}@media(max-width:860px){.nav-links a:not(.btn):not(.lang-toggle){display:none}}.hero{position:relative;text-align:center;overflow:hidden;padding-block:clamp(72px,12vw,160px)}.hero .display{max-width:14ch;margin:0 auto}.hero .lead{max-width:60ch;margin:28px auto 0}.hero-ctas{display:flex;gap:16px;justify-content:center;flex-wrap:wrap;margin-top:36px}.hero-micro{margin-top:20px;font-size:var(--t-small);color:var(--ink-70)}.hero-path{position:absolute;inset:0;width:100%;height:100%;pointer-events:none;z-index:-1;opacity:.6}.hero-illo{position:absolute;bottom:-10px;right:-30px;width:min(280px,30vw);opacity:.14;pointer-events:none}.problem{background:var(--warm);text-align:center}.problem h2{max-width:18ch;margin:0 auto}.problem p{max-width:62ch;margin:24px auto 0;font-size:var(--t-lead);color:var(--ink)}.promise .wrap{display:grid;grid-template-columns:1.1fr .9fr;gap:var(--gutter);align-items:center}.promise h2{font-size:var(--t-h1)}.promise p{margin-top:20px;font-size:var(--t-lead);color:var(--ink-70);max-width:46ch}.promise img{width:100%;max-width:420px;justify-self:center}@media(max-width:820px){.promise .wrap{grid-template-columns:1fr;text-align:center}.promise p{margin-inline:auto}}.stair{background:var(--surface)}.stair-head{text-align:center;max-width:60ch;margin:0 auto 56px}.stair-head p{margin-top:16px;color:var(--ink-70);font-size:var(--t-lead)}.steps{display:flex;flex-direction:column;gap:20px;max-width:880px;margin:0 auto;position:relative}.step{display:grid;grid-template-columns:auto 1fr auto;gap:24px;align-items:center;background:var(--base);border:1.5px solid var(--ink);border-radius:var(--r-card);padding:28px 32px;transition:transform .25s var(--ease),box-shadow .25s var(--ease)}.step:hover{transform:translateX(6px);box-shadow:-6px 6px 0 var(--accent)}.step-n{font-size:var(--t-h2);font-weight:800;color:var(--accent);font-stretch:125%;line-height:1}.step h3{font-size:var(--t-h4)}.step p{margin-top:6px;color:var(--ink-70);font-size:var(--t-small)}.step .price{white-space:nowrap;font-weight:700;font-size:var(--t-small);background:var(--violet-20);border-radius:var(--r-pill);padding:8px 16px}.step--goal{background:var(--ink);color:var(--base);justify-content:center;text-align:center;grid-template-columns:1fr}.step--goal h3{color:var(--base)}.step--goal .rock{color:var(--accent);font-size:var(--t-lead)}@media(max-width:680px){.step{grid-template-columns:auto 1fr}.step .price{grid-column:2;justify-self:start;margin-top:8px}}.who{background:var(--ink);color:var(--base);text-align:center}.who h2{color:var(--base)}.who-mark{width:54px;margin:0 auto 20px;display:block}.checks{display:grid;grid-template-columns:repeat(2,1fr);gap:18px;max-width:720px;margin:44px auto 0;text-align:left}.check{display:flex;gap:14px;align-items:flex-start;font-size:var(--t-lead)}.check b{color:var(--accent);font-size:var(--t-h4);line-height:1}@media(max-width:620px){.checks{grid-template-columns:1fr}}.why-head{text-align:center;margin-bottom:52px}.cards{display:grid;grid-template-columns:repeat(3,1fr);gap:24px}.card{background:var(--surface);border:1.5px solid var(--ink);border-radius:var(--r-card);padding:32px;transition:transform .25s var(--ease),box-shadow .25s var(--ease)}.card:hover{transform:translateY(-4px);box-shadow:0 12px 0 -4px var(--accent)}.card h3{font-size:var(--t-h4)}.card p{margin-top:12px;color:var(--ink-70)}.card .dot{width:14px;height:14px;border-radius:var(--r-pill);background:var(--accent);margin-bottom:18px}@media(max-width:900px){.cards{grid-template-columns:repeat(2,1fr)}}@media(max-width:600px){.cards{grid-template-columns:1fr}}.proof{background:var(--ink);color:var(--base);text-align:center}.proof .cred{max-width:60ch;margin:0 auto;font-size:var(--t-h4);font-weight:700;font-stretch:125%}.proof .cred .rock{color:var(--accent);font-size:var(--t-lead);display:inline-block;margin-top:10px}.insights-head{display:flex;justify-content:space-between;align-items:flex-end;flex-wrap:wrap;gap:16px;margin-bottom:40px}.posts{display:grid;grid-template-columns:repeat(3,1fr);gap:24px}.post{background:var(--surface);border:1.5px solid var(--ink);border-radius:var(--r-card);overflow:hidden;transition:transform .25s var(--ease);color:var(--ink)}.post:hover{transform:translateY(-4px)}.post .thumb{height:150px;overflow:hidden;background:linear-gradient(135deg,var(--accent),var(--warm))}.post .thumb img{width:100%;height:100%;object-fit:cover;display:block}.post .body{padding:24px}.post .tag{font-size:var(--t-legal);text-transform:uppercase;letter-spacing:.12em;color:var(--accent);font-weight:700}.post h3{font-size:var(--t-lead);margin-top:8px}.post .desc{margin-top:10px;font-size:var(--t-small);color:var(--ink-70);line-height:1.45}.post .meta{margin-top:14px;font-size:var(--t-legal);color:var(--ink-70);text-transform:uppercase;letter-spacing:.08em}.page-head{text-align:left;padding-block:clamp(48px,7vw,90px) 0}.page-head .display{font-size:var(--t-h1);max-width:18ch}.page-head .lead{margin-top:16px;max-width:60ch}.insights-list{padding-block:clamp(40px,6vw,72px) var(--sec)}@media(max-width:820px){.posts{grid-template-columns:1fr}}.article{padding-block:clamp(40px,6vw,72px) var(--sec)}.article-wrap{max-width:780px;margin:0 auto;padding-inline:var(--gutter)}.back-link{display:inline-flex;gap:.4em;align-items:center;font-weight:700;font-size:var(--t-small);color:var(--accent);text-decoration:none;margin-bottom:32px}.back-link:hover{opacity:.8}.article-head{text-align:center;max-width:660px;margin:0 auto}.article-head .tags{display:flex;flex-wrap:wrap;justify-content:center;gap:8px 16px;margin-bottom:18px}.article-head .tags span{font-size:var(--t-legal);text-transform:uppercase;letter-spacing:.12em;color:var(--accent);font-weight:700}.article-head h1{font-size:clamp(34px,4.6vw,52px);line-height:1.08;max-width:20ch;margin:0 auto}.article-head .meta{margin-top:18px;font-size:var(--t-small);color:var(--ink-70);text-transform:uppercase;letter-spacing:.08em}.article-hero{margin:36px auto 0;max-width:520px;border-radius:var(--r-card);overflow:hidden;border:1.5px solid var(--ink)}.article-hero img{width:100%;height:auto;display:block}.article-content{background:var(--surface);border:1.5px solid var(--ink);border-radius:20px;padding:clamp(28px,5.5vw,60px);margin-top:36px;font-size:var(--t-lead);line-height:1.8;color:var(--ink)}.article-content>:first-child{margin-top:0}.article-content>p:first-of-type{font-size:23px;line-height:1.6}.article-content>p:first-of-type::first-letter{font-size:3.1em;float:left;line-height:.82;margin:7px 12px 0 0;font-weight:800;font-stretch:125%;color:var(--accent)}.article-content h2{font-size:var(--t-h3);font-stretch:125%;letter-spacing:-.01em;margin:48px 0 16px}.article-content h3{font-size:var(--t-h4);font-stretch:125%;margin:36px 0 12px}.article-content p{margin:0 0 24px}.article-content ol,.article-content ul{margin:0 0 24px 1.2em}.article-content li{margin:0 0 10px}.article-content a{color:var(--ink);text-decoration:underline;text-underline-offset:2px;text-decoration-color:var(--accent);text-decoration-thickness:2px}.article-content blockquote{border-left:3px solid var(--accent);padding-left:26px;margin:34px 0;font-style:italic;font-size:23px;line-height:1.5;color:var(--ink-70)}.article-content img{max-width:100%;height:auto;border-radius:var(--r-sm);margin:32px 0}.article-content code{background:var(--violet-20);padding:2px 6px;border-radius:6px;font-size:.9em}.article-content hr{border:none;border-top:1px solid var(--ink-10);margin:40px 0}.article-foot{max-width:780px;margin:32px auto 0;padding:28px var(--gutter) 0;font-size:var(--t-small);color:var(--ink-70);text-align:center}.article-foot a{color:var(--ink);font-weight:700;border-bottom:2px solid var(--accent);text-decoration:none}@media(max-width:600px){.article-content>p:first-of-type::first-letter{font-size:2.5em}.article-head h1{font-size:30px}}.about .wrap{display:grid;grid-template-columns:.8fr 1.2fr;gap:var(--gutter);align-items:center}.about-portrait{background:var(--surface);border:1.5px solid var(--ink);border-radius:var(--r-card);padding:24px;text-align:center;overflow:hidden}.about-portrait img{width:100%;max-width:320px;height:320px;object-fit:cover;border-radius:var(--r-sm);display:block;margin:0 auto}.about h2{font-size:var(--t-h1)}.about p{margin-top:20px;font-size:var(--t-lead);color:var(--ink-70)}.about .sig{margin-top:18px;color:var(--accent)}@media(max-width:820px){.about .wrap{grid-template-columns:1fr}}.final{background:var(--ink);color:var(--base);text-align:center;position:relative;overflow:hidden}.final h2{color:var(--base);font-size:var(--t-h1);max-width:16ch;margin:0 auto}.final p{max-width:52ch;margin:24px auto 0;font-size:var(--t-lead);color:rgba(234,231,223,.75)}.final .btn{margin-top:36px}.final-illo{position:absolute;bottom:0;left:-20px;width:min(220px,24vw);opacity:.16;filter:invert(1)}.final-path{position:absolute;top:0;right:0;width:60%;height:100%;opacity:.4;pointer-events:none}.foot{background:var(--ink);color:rgba(234,231,223,.7);border-top:1px solid rgba(234,231,223,.12);padding-block:64px 40px}.foot .wrap{display:grid;grid-template-columns:1.4fr 1fr 1fr 1fr;gap:32px}.foot img{height:24px;margin-bottom:16px}.foot h4{color:var(--base);font-size:var(--t-small);text-transform:uppercase;letter-spacing:.1em;margin-bottom:14px;font-stretch:normal}.foot a{display:block;color:rgba(234,231,223,.7);text-decoration:none;font-size:var(--t-small);margin-bottom:10px}.foot a:hover{color:var(--accent)}.foot .legal{grid-column:1/-1;display:flex;justify-content:space-between;flex-wrap:wrap;gap:12px;border-top:1px solid rgba(234,231,223,.12);margin-top:24px;padding-top:24px;font-size:var(--t-legal)}.foot .legal a{display:inline;margin:0;text-decoration:underline;text-underline-offset:2px}.foot .legal a:hover{color:var(--accent)}@media(max-width:780px){.foot .wrap{grid-template-columns:1fr 1fr}}